Star power vs the long tail, by category

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Each box shows the spread of average monthly searches across all keywords in a category (line = median, box = middle 50%, whiskers = full range, capped at 80k). Jun 2022 – May 2026.

Each box shows the spread of average monthly searches across all keywords in a category (line = median, box = middle 50%, whiskers = full range, capped at 80k). Jun 2022 – May 2026.