Data your editor can stand behind.
If you write for News24, IOL, TimesLIVE, Daily Maverick, Sunday Times, EWN or any South African newsroom, PartyTrends gives you original, citable numbers about how the country celebrates, searches and spends — accurate to a 98% confidence level, with raw data available as proof on request.
Original numbers, ready for deadline
Editors want stories that are exclusive, accurate and defensible. PartyTrends delivers all three: original South African data nobody else is publishing, methodology you can footnote, and raw figures we'll hand over if you need to verify.
National statistics on the events, party, wedding and consumer economy are thin on the ground in South Africa — which means a single well-sourced chart can carry an entire feature. PartyTrends fills that gap with continuously updated data on search demand, pricing, regional behaviour and consumer trends, drawn from millions of data points.
Every figure is built on a documented methodology, so you can attribute it cleanly and your sub-editors and legal desk can sign it off without hesitation.
We work to news deadlines. Need a province-by-province breakdown, a year-on-year price comparison, or a fresh angle on the festive season? We can pull it, explain how it was calculated, and supply the underlying numbers so your story stands up to scrutiny.
It costs nothing. Quote our statistics with attribution and a link, and you have an exclusive-feeling, data-led story your competitors don't have.
Built to survive fact-checking
Our research is engineered for accuracy, transparency and verifiability — the three things a newsroom cares about most.
Verifiable on request
Need to check a figure before publishing? We supply the raw underlying data as proof so your fact-checkers can confirm it independently.
Statistically rigorous
Findings hold to a 98% confidence level with a 5% standard deviation, and partial periods are projected using documented seasonal models.
Transparent methodology
Every statistic links back to a clear, written methodology you can cite and your legal desk can review.
Exclusive angles
Province comparisons, price histories and emerging-trend data that competitors simply aren't publishing.
Deadline-friendly
We can prepare custom cuts of the data and brief you on how to read them, fast.
Free to quote
No paywall and no licence fee — just attribute PartyTrends and link back to the source.
Data-led stories ready to run
A few directions our data supports out of the box — each one backed by figures we can stand behind and prove.
- The real cost of celebrating in South Africa, charted over time
- How inflation is reshaping family birthdays, weddings and braais
- Province vs province: where South Africans spend most on events
- What search data reveals about the festive-season economy
- The trends fading out — and the ones quietly taking over
- Consumer confidence read through what the country is searching for
- Urban vs rural: how celebration habits differ across SA
- Seasonal demand: when South Africans plan, book and spend
Free to quote. Raw data on request.
You're welcome to quote our statistics and embed our charts in your reporting. Two simple terms, and verification whenever you need it.
Attribute PartyTrends
Credit the data to PartyTrends in your article — e.g. “according to PartyTrends research”.
Link back to the source
Include a link to partytrends.co.za so readers can see the full dataset and methodology.
Get the raw data
Need proof for your editor or fact-checker? Email us and we'll supply the underlying figures and methodology notes.
On deadline? We'll get you the numbers.
Request a custom data cut, raw figures for verification, or a quick briefing on how to read a trend — accurate to a 98% confidence level, with the proof to back it up.