The slow, unstoppable rise of Kombucha

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Kombucha peaked at ~653,590 annual searches in 2024 (+72% vs 2023). 2026 is tracking ~472,128 (projected full year).

Estimated total yearly Google searches for “kombucha” in South Africa. 2022 (Jun–Dec) and 2026 (Jan–May) are partial in the raw data, so both are projected to full years using the average seasonal shape of 2023–2025.