Nobody saw Smash Burgers coming — and now it's everywhere
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Smash Burgers peaked at ~110,361 annual searches in 2026 (+61% vs 2025). 2026 is tracking ~110,361 (projected full year).
Estimated total yearly Google searches for “smash burgers” in South Africa. 2022 (Jun–Dec) and 2026 (Jan–May) are partial in the raw data, so both are projected to full years using the average seasonal shape of 2023–2025.