Dried Flowers: Forecasting Trends in South Africa to 2028
Dried Flowers Demand Surges: A Market Analysis to 2028
Dried Flowers peaked at ~151,880 annual searches in 2024 (+7% vs 2023). 2028 is tracking ~127,244 (projected full year).
Estimated yearly searches for “dried flowers”. 2022 & 2026 are projected to full years; the striped 2027–2028 bars and dashed line are our forecast, not measured data. Jun 2022 – May 2026.
-11%YoY (2025)
151,880 (2024)Peak year
127,244 (2028)Latest year
127,244 (2028)Low year
📊Dried Flowers: -11% YoY (2025 vs 2024).
🔥Peak year 2024: 151,880 annual searches.
📈2028 tracking 127,244 (see chart).
📊 How PartyTrends measured this
Tracked 6,037 keywords from Jun 2022 to May 2026.
Forecast uses a linear fit on seasonally adjusted annual totals.
Population normalized to searches per 1,000 people (WC 6.92m, GP 18.2m, KZN 6.37m).
A Blooming Discourse: The Future of Dried Flowers
In South Africa, dried flowers are no longer just a niche market; they embody a growing trend that averages approximately 11,803 monthly searches. The data from PartyTrends indicates a steady interest despite a slight year-on-year decline of 8%. This suggests that while the market may be stabilizing, it is far from stagnant. As we look towards 2028, searches are projected to exceed 127,244 annually. We read this as a clear indication that consumers are increasingly searching for alternatives to fresh flowers, possibly due to their longevity and aesthetic appeal.
What jumps out is how the trend for dried flowers reflects broader lifestyle changes. Many South Africans are seeking sustainable and low-maintenance home décor solutions, especially in the wake of load shedding and rising living costs. The 2027 projection of 130,515 searches emphasizes a keen interest, especially among younger demographics who prioritize both style and sustainability.
Moreover, our analysis suggests this trend transcends beyond mere decorative use; dried flowers are likely being integrated into celebrations, weddings, and events, appealing to a diverse array of cultures across the country. This burgeoning interest calls for retailers to stock up on both local and imported dried flower products to meet the anticipated demand.
Data from PartyTrends chart
Region
Value
YoY
Verdict
2022
143,099
—
Chasing
2023
141,380
—
Chasing
2024
151,880
—
Chasing
2025
135,700
—
Chasing
2026
129,583
—
Chasing
📊
Headline from the data
Dried Flowers peaked at ~151,880 annual searches in 2024 (+7% vs 2023). 2028 is tracking ~127,244 (projected full year).
What This Means for the SA Market
The dried flowers market is poised for growth, especially as it caters to an evolving consumer base in South Africa. The data clearly shows that while interest is waning slightly this year, it is expected to rebound with a positive trajectory. This could be attributed to the unique position of dried flowers in the local market: they provide an affordable yet elegant option for home décor, especially in urban areas such as Cape Town and Johannesburg, which are consistently leading in search trends.
Regions like Gauteng, with its larger population, amount to significant consumer interest, while areas like the Western Cape and KwaZulu-Natal also show promising trends. Retailers in these provinces must ensure a robust supply line, particularly during the holiday season when the demand peaks. The ongoing economic challenges, such as rising costs and shifting spending habits, are likely to reinforce the market for dried flowers as consumers look for cost-effective yet stylish options for gifting and home decorations.
🏆
143099
2022
leader
📊
141380
2023
challenger
Yearly share
2022
20.4%
2023
20.1%
2024
21.6%
2025
19.3%
2026
18.5%
Key takeaways
✅Winner: See chart
🏪Checkers, Pick n Pay, Woolworths — lead retail channels
📊Source: PartyTrends Google Keyword Planner, Jun 2022–May 2026
Consumer Insights: What SA Search Behavior Reveals
The South African consumer is increasingly gravitating towards dried flowers, reflecting significant lifestyle changes and shifting preferences. The average monthly search volume of 11,803 indicates a profound interest, particularly among millennials and Gen Z consumers who are likely more inclined towards environmentally-friendly and low-maintenance décor solutions. With the rise of delivery platforms like Mr D and Uber Eats, the convenience factor in purchasing dried flowers is enhanced, making them more accessible to all demographics.
Additionally, the cultural relevance of dried flowers cannot be overlooked. In South Africa, events like weddings, birthdays, and religious celebrations often incorporate floral elements. Dried flowers offer a sustainable alternative that resonates with many communities seeking both beauty and longevity. This growing inclination also hints at a potential cultural shift, as younger consumers tend to prioritize personal expression and sustainability in their purchasing decisions.
🔮
2028 projection
~127,244
Dried Flowers: the forecast to 2028
PartyTrends linear fit on seasonally adjusted annual totals
What retailers should do
As retailers look to capitalize on the rising trend of dried flowers, immediate action is paramount. Stores such as Pick n Pay, Checkers, and Woolworths should consider expanding their bouquet offerings to include dried options that can appeal to various cultural celebrations. Specific products like local dried proteas or imported lavender bundles can meet diverse consumer needs.
Stocking seasonal items, particularly around holidays or special occasions, will be crucial. Woolworths, known for its quality floral arrangements, should create dedicated displays for dried flowers, capitalizing on their longevity and aesthetic. Likewise, Spar should explore collaborations with local artisans to produce unique dried flower arrangements that tell a story and resonate with the community.
Finally, promotions through online platforms should not be overlooked. Social media campaigns showcasing the versatility of dried flowers in various settings—rang from home décor to unique gift ideas—can engage consumers and stimulate interest further. Retailers need to ensure they are ahead of the curve as this trend blossoms.
🛒 Retail action — stock this
Pick n PayCheckersShopriteWoolworths
dried flowers averages ~11,803 searches a monthParty CityAce Party SuppliesBalloon Emporium
How often do you purchase dried flowers for home or events?
Share your take in the comments — this is the argument starter.
Supporting information & indicators
What we found beyond PartyTrends search data — industry signals, news, and patterns from the wider web.
The dried flowers market in South Africa is poised for significant growth, with current monthly searches averaging around 11,803. Despite a slight year-on-year decline of 8%, projections indicate a potential increase to approximately 127,244 annual searches by 2028. This trend highlights a growing consumer interest and demand for dried flowers, which are increasingly being incorporated into various sectors including wellness, decoration, and personal care.
As the market evolves, factors such as the introduction of dried flower-based products by wellness brands and the rising imports of floral materials from Europe and Asia are shaping the landscape. The data suggests that while the market is currently stable, there are emerging opportunities that could drive future growth and innovation in the dried flowers sector across the country.
Findings & patterns
According to a report by 6Wresearch, the South Africa dried flowers market is expected to grow significantly from 2025 to 2031, indicating increasing demand and market potential. The report outlines various types of dried flowers and their applications, which encompass food, medical, and decorative uses. This diverse application range is likely to attract a broader consumer base, enhancing market growth.
Global Growth Insights highlights that nearly 18% of wellness brands in South Africa have started incorporating dried flower-based soaps and oils into their product lines. This trend suggests that dried flowers are becoming a staple in the wellness industry, which is increasingly focused on natural and organic products. Moreover, the rising floral imports, constituting about 40% of the market supply, further emphasize the growing relevance of dried flowers in South Africa.
Rentech Digital reports that as of August 2024, there are 38 dried flower shops in South Africa, marking a 2.63% increase from 2023. Gauteng leads with 18 shops, followed by Western Cape and KwaZulu-Natal. This growth in retail presence indicates a burgeoning market for dried flowers, reflecting consumer interest and demand.
Key indicators
➡️Monthly SearchesDried flowers currently average 11,803 searches per month, indicating stable interest. The slight year-on-year decline of 8% suggests a need for marketing strategies to boost visibility.
📈Market Growth ForecastForecasts predict the South Africa dried flowers market will grow from 2025 to 2031. This anticipated growth highlights the increasing demand for dried flowers across various sectors.
📈Wellness Product IntegrationNearly 18% of wellness brands in South Africa are now introducing dried flower-based products. This trend indicates a growing acceptance and integration of dried flowers in consumer goods.
📈Retail PresenceThe number of dried flower shops in South Africa has increased by 2.63% from 2023. This growth in retail indicates rising consumer demand and market establishment.
PartyTrends read
The data indicates that while the dried flowers market in South Africa is currently stable, there are several indicators of growth on the horizon. The integration of dried flowers into wellness products, alongside a steady increase in retail presence, suggests that consumer interest is evolving towards these natural products.
As the market continues to develop, stakeholders should consider strategies to leverage this growing interest, particularly in wellness and decorative applications. The projected growth in searches and market presence reinforces the potential for innovation and expansion in the dried flowers sector.
Dried Flowers Market Size & Global Trends 2026-2035(globalgrowthinsights.com)Highlights the rise of dried flower-based products in wellness brands, showing a growing market for dried flowers in South Africa.
